From Big Game to Big Impact: How Untapped Growth and Grain Group are Navigating Live Sports Campaigns with Magnite
A deep-dive technical analysis into the latest industry trends.
Political Inventory in 2026: Where High Impact Supply Lives — and How to Buy It Smarter
A deep-dive technical analysis into the latest industry trends.
The Next Phase of Mobile Monetization Belongs to Publishers Who Diversify
A deep-dive technical analysis into the latest industry trends.
DIRECTV Turns Linear TV Into Yield Machine With AI & Pause Ads
Discover how DIRECTV's AI-priced unified auction + pause ads lifts sports CPM 28%. PubMatic, SCTE-35, 40% streaming boost—action checklist inside.
Inside AgenticOS: A Look at PubMatic’s Full Buy-Side Agent Stack
A deep-dive technical analysis into the latest industry trends.
$166B Ad Paradox: Rebuild Your Stack for Profit
Latin America’s $166B ad boom is killing publisher margins—learn how a rebuilt, cookieless stack claws back 15-25% lost revenue.
Magnite Live Scheduler Boosts Scripps Sports CPMs 44%
Magnite’s Live Scheduler turns Scripps women’s sports into forecastable, high-CPM programmatic inventory—see 44% revenue uplift, 87%…
CTV Yield Crisis: How Mediation & Metadata Boost CPMs 2.4x
CTV CPMs falling despite record eyeballs? Learn the 90-day mediation + segmentation playbook that turns oversupply into 2.4× higher CPMs and…
Unity LevelPlay SDK Boosts eCPM 14% via PubMatic OpenWrap
Discover how a single SDK update plugs Unity LevelPlay into PubMatic's OpenWrap, cutting latency & lifting eCPM 10-14%. Actionable 30-day…
The Supply Advantage: The Intelligence Infrastructure Driving 2026 Political Performance
A deep-dive technical analysis into the latest industry trends.