Streaming TV – Pubfield: The Yield Authority

4 Min Read

Split-screen of CTV ad server UI: left side shows low open-auction CPMs, right side shows league-specific PMP clearing at 2.4× higher CPM after metadata segmentation

onApril 11, 2026

CTV Yield Crisis: How Mediation & Metadata Boost CPMs 2.4x

CTV CPMs falling despite record eyeballs? Learn the 90-day mediation + segmentation playbook that turns oversupply into 2.4× higher CPMs and…