Prebid

4 Min Read

onMarch 28, 2026

Agentic AI Ad Auctions: 12-Month Publisher Prep Guide

AI agents now spend real budgets in PubMatic’s AgenticOS. Learn how to set guardrails, lift RPM 12%, and own the rules before they freeze. Act now.

4 Min Read

onMarch 28, 2026

New Tokyo node slashes latency, plugs Fluct/Flux PMPs and lifts eCPM 22%. Copy the server-side tweaks, yen billing & PLC formula to unlock…

4 Min Read

onMarch 27, 2026

Google moved cookie deprecation to June 2026, slashing prep time & 30-40% revenue. Lock Privacy Sandbox architecture now to save 65% CPMs.

4 Min Read

onMarch 26, 2026

Slash 41% duplicate bidstream waste and boost CPM 20–30% with real-time traffic shaping, dedupe & ML floors. Actionable blueprint inside—start today!

4 Min Read

onMarch 25, 2026

Unlock 30-50 % higher CPMs with modern SSP tactics, dynamic floors & SPO—actionable guide for ad-tech architects.

5 Min Read

onMarch 25, 2026

Hidden DSP margins eat 30% of your ad revenue. Learn to extract log-level data, redline your MSA and claw back seven figures before the April…

5 Min Read

onFebruary 18, 2026

Amazon's entry into Prebid sets to revolutionize header bidding, impacting publishers and ad tech professionals.

4 Min Read

onFebruary 11, 2026

Amazon's recent announcement to join Prebid has significant implications for header bidding and publishers, promising increased revenue and…

4 Min Read

onFebruary 11, 2026

Amazon's decision to join Prebid, a leading open-source header bidding solution, is set to revolutionize the digital advertising landscape,…