Magnite Live Scheduler Boosts Scripps Sports CPMs 44%
Magnite’s Live Scheduler turns Scripps women’s sports into forecastable, high-CPM programmatic inventory—see 44% revenue uplift, 87%…
AdCP vs ARTF: Why Yield Teams Must Embrace Both Protocols
Stop picking sides. Learn how AdCP and ARTF stack together to lift net RPM, cut clawbacks, and future-proof your auction. Read the checklist now.
AI Advertising Revolution: Agentic Media Buying Changes Everything
Discover how agentic AI agents boost CPMs 12% and ROAS 9% in real-time media buying. Learn publisher yield ops tweaks to capture upside now.
Plug the 40 % Video Revenue Leak with AI Convergence
Discover how AI-powered display-video convergence ends auction silos, lifts RPM 13 % in weeks, and stops high-CPM bids timing out—act now.
Mastering SSPs: The 2025 Publisher Yield Blueprint
Unlock 30-50 % higher CPMs with modern SSP tactics, dynamic floors & SPO—actionable guide for ad-tech architects.
2026 Mobile Ad Stack: 3 Proven Tactics for 48% ARPDAU Lift
Skip the top-14 lists—engineer DAG auctions, real-time UID piping & CRISPR video to lift ARPDAU 31-48% in 45 days. Code inside—start optimizing now.