Onetag Acquires Aryel for Programmatic Advertising
Discover how Onetag's acquisition of Aryel enhances programmatic advertising capabilities, offering improved yield optimization and revenue…
Dow Jones Prioritizes Direct Deals
Discover how Dow Jones protects audience value through data-driven approaches, ensuring revenue uplift and yield optimization, learn more…
Dow Jones Ad Deals: Data-Driven Approaches
Discover how Dow Jones leverages ad deals to demonstrate audience value, emphasizing data-driven approaches in publisher monetization, and…
Publisher Monetization Stability
Discover the importance of stability in publisher monetization, and learn how to optimize revenue uplift and yield with header bidding, ad…
OpenAI’s New Revenue Model: ChatGPT Ads
Discover how OpenAI's new revenue model is changing the AI industry with ads in ChatGPT, and learn about the implications for user experience…
Augmented Advertising Revolution
Discover the future of sports advertising with Genius Sports and NBC Sports Regional Networks' innovative augmented advertising platform,…
Maximize Holiday Revenue: Expert Publisher Strategies
Boost yield and revenue during the holiday season with expert advice on ad ops, audience engagement, and content optimization.
Boost Ad Revenue with 3 Key Metrics
Discover the latest ad metrics to track in 2026 for optimized revenue
The Pros and Cons of In-House Programmatic Advertising
Bringing programmatic advertising in-house can provide publishers with greater control over their advertising inventory, allowing them to…